Analyze Subscribe & Save (SnS)

On this page you can analyze Subscribe & Save (SnS) performance. Check how the stable revenue from subscriptions is trending, which products are driving the increases and decreases, and how discount rates are configured.

About this page

Item	Details
What you can do	Track subscriber count, sales, shipped units, and penetration; identify the products driving increases and decreases; rank products by performance; check per-SKU discount settings; and analyze subscriber count alongside new-customer ratio
Applies to	Subscribe & Save (SnS) performance data. This is not ad data, so products with no Sponsored Ads delivery are included too
Data & connection needed	SnS performance connected to Picaro (subscriber count, SnS sales, shipped units, SnS penetration, and per-SKU offer settings). The aggregation unit is weekly (Sunday-start) or monthly — daily aggregation does not exist for SnS
Scope	Read-only (analysis only). Subscribe & Save discount rates and offer settings cannot be changed from Picaro — those are Seller Central operations

Terms used on this page

• Subscribe & Save (SnS) … Amazon’s Subscribe & Save. A recurring-purchase program that delivers eligible products on a regular schedule at a discount. It is not social media / SNS. If the AI agent confuses the two, add “I mean Subscribe & Save” to clarify.
• subscriber count … the number of people signed up for Subscribe & Save.
• penetration rate … the share of sales that comes from Subscribe & Save. It is returned as a percent value as-is, e.g. “44.0 = 44%” (not a decimal ratio).
• shipped units … the quantity actually shipped as Subscribe & Save.
• discount rate … the discount configured in each SKU’s Subscribe & Save offer.
• new-customer ratio (NTB: New-to-Brand) … the share of people buying from the brand for the first time. This is a different thing from subscriber count.

When to use this

• You want to check the recent SnS movement and pin down the products that drove it
• You want to fixed-point monitor the trend of subscriber count, sales, shipped units, and penetration against a prior period
• You want to see the products with the largest SnS sales as a ranking
• You want to drill into a specific product monthly and also check its per-SKU discount settings
• You want to correctly separate whether “subscribers grew” or “new customers grew” without mixing them up

Before you run

• Aggregation unit … choose weekly (Sunday-start) or monthly. Daily aggregation does not exist for SnS.
• Target period … such as “the last 5 weeks” or “the past 6 months.” If you don’t specify one, the most recent period with data is selected automatically.
• Target product (optional) … specify this when you want to narrow to a particular ASIN, SKU, or product line. If unspecified, everything is included.
• To change a discount rate or offer setting, use Seller Central rather than this page (it cannot be changed from Picaro).

Quick reference

Goal	What you get	Changes	Prompt
Identify the recent SnS movement and the products that drove it	Weekly trend plus a ranking of the products contributing to increases and decreases	No change	Prompt 1
Compare subscribers / sales / shipped units / penetration against the prior period	The four main metrics’ trend and the prior-period delta	No change	Prompt 2
See the products with the largest SnS sales as a ranking	A per-product table of sales, subscriber count, shipped units, and share	No change	Prompt 3
Drill into a specific product monthly, including per-SKU discount settings	A monthly trend plus a per-SKU offer and discount-rate list	No change	Prompt 4
Analyze subscriber count and new-customer ratio side by side, without confusing them	A table placing both metrics side by side, with an explanation of how they relate	No change	Prompt 5

Everything on this page is read-only

As the “Changes” column shows — every entry is “No change” — this page goes only as far as analyzing and visualizing performance. Discount-rate and offer-setting changes are done manually in Seller Central.

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Prompt 1: Identify SnS movement and the products driving it

Visualize how recent SnS sales and subscriber count moved, and identify the products that contributed most to that movement. Instead of stopping at “it grew / it fell overall,” it drills down to the products behind the change.

When to use — when you want to grasp the recent SnS movement and the products that drove it.

What you need — nothing (use as is). Specify a period if you want to change it.

Visualize the change in Subscribe & Save (SnS) sales and subscriber count
over the last 5 weeks. Also identify the products that contributed most
to the increases and decreases.

What you can change — the target period and aggregation unit (for example, the last 12 weeks or the past 6 months, monthly).

What you get back — the weekly trend of SnS sales and subscriber count, plus a ranking of the products that contributed to increases and decreases versus the prior period. Weekly figures are automatically rounded to Sunday-start calendar weeks.

Changes — read-only (analysis only). No settings are changed.

Next steps — to view this together with undelivered subscriptions and restock decisions caused by stockouts, use Manage inventory and sales opportunities.

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Prompt 2: Compare subscribers, sales, shipped units, and penetration against the prior period

Review the trend of the four main SnS metrics against the prior period. Well suited to fixed-point monitoring in a recurring review.

When to use — when you want to fixed-point monitor the trend of the main metrics against a prior period.

What you need — the aggregation unit (weekly or monthly). If you do not specify a period, the most recent one is selected automatically.

Show the trend of Subscribe & Save (SnS) subscriber count, sales,
shipped units, and penetration, compared with the prior period,
aggregated {{aggregation unit (e.g. weekly)}}.

What you can change — the aggregation unit (weekly / monthly) and the target period.

What you get back — subscriber count, SnS sales, shipped units, and SnS penetration per period, plus the delta versus the prior period. SnS penetration is returned as a percent value as-is, e.g. “44.0 = 44%” (it is not a decimal ratio).

Changes — read-only (analysis only). No settings are changed.

Next steps — to fold the trend into a recurring monthly report, use Create reports.

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Prompt 3: Rank the top SnS products by sales

List the products with the largest SnS sales from the top down, with sales, subscriber count, shipped units, and share of total. This shows which products are the pillars of your subscription revenue.

When to use — when you want to grasp which products are the pillars of your subscription revenue.

What you need — the number of items to show (e.g. top 5).

List the top {{number of items (e.g. 5)}} products by Subscribe & Save (SnS)
sales, with sales, subscriber count, shipped units, and share of total.

What you can change — the number of items; filtering by product name or ASIN (for example, “only products whose name contains ‘refill’”); and the sort basis (sales, subscriber count, undelivered quantity due to stockout, and so on).

What you get back — a table of product (ASIN / SKU) × SnS sales × subscriber count × shipped units × share of SnS sales.

Changes — read-only (analysis only). No settings are changed.

Next steps — to look at this through the number of subscriptions left undelivered because of a stockout, use Prompt 6 of Manage inventory and sales opportunities. It pairs with restock decisions.

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Prompt 4: Drill into one product monthly, with per-SKU discount settings

Pick one product you care about and review its monthly trend along with the Subscribe & Save offers for each of its SKUs (how the discount rates are configured).

When to use — when you want to check a specific product’s monthly trend together with its per-SKU discount settings.

What you need — the target ASIN (e.g. B0XXXXXXXX). A parent ASIN, a SKU, or a product line can also be specified.

Show the Subscribe & Save (SnS) performance for ASIN
{{target ASIN (e.g. B0XXXXXXXX)}} on a monthly basis.
Also show the discount rate configured for each SKU.

What you can change — the target ASIN, SKU, or product line.

What you get back — the monthly trend for that product (subscriber count / sales / shipped units), plus a list of offer status and discount rate per SKU.

Changes — read-only (analysis only). This is display only — no discount rate is changed. Make setting changes in Seller Central.

Next steps — to change a discount rate or offer setting, do it manually in Seller Central (it cannot be changed from Picaro).

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Prompt 5: View SnS subscribers and new-customer share side by side

“Subscribe & Save subscribers went up” and “new customers went up” are two different things. This puts the two side by side without confusing them, so you can separate whether the growth in subscriptions came from new-customer acquisition or from existing customers moving to a subscription.

When to use — when you want to separate whether subscription growth came from new-customer acquisition or from existing customers moving to a subscription.

What you need — nothing (use as is).

Analyze the Subscribe & Save (SnS) subscriber count and the new-customer
ratio, shown side by side and correctly distinguished from each other.

What you can change — the target period (if unspecified, the most recent one is selected automatically).

What you get back — a table placing SnS subscriber count and new-customer (NTB: New-to-Brand) ratio side by side per period, plus an explanation of how the two relate.

Changes — read-only (analysis only). No settings are changed.

The two metrics come from different sources

• SnS subscriber count comes from Subscribe & Save performance data.
• New-customer ratio comes from AMC (Amazon Marketing Cloud). If no AMC instance is linked, new-customer ratio cannot be retrieved (in that case only the SnS subscriber count is returned).
• Subscriber count means “the number of people signed up for a subscription”; new customers means “people who bought from the brand for the first time.” They are not the same thing, so never substitute one for the other.

Next steps — to look deeper at new customers (NTB) and repeat purchases, use Analyze cross-ad customer behavior with AMC.

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Related categories

• Manage inventory and sales opportunities — subscriptions left undelivered due to stockouts, and restock decisions
• Analyze cross-ad customer behavior with AMC — detailed analysis of new customers (NTB) and repeat purchases
• Check KPIs on the dashboard — account-wide sales and ad KPIs
• Create reports — fold the SnS trend into a monthly report