Daily Analysis

Prompts for daily and weekly advertising performance reviews.

1. KPI Overview

Last week was a peak sales week before Golden Week. How did ad performance move this week? Show me the full KPI picture focusing on TACOS and ROAS.

What it does: Displays a KPI summary including clicks, ad spend, sales, ACOS, and ROAS with period-over-period comparison.

UX Pattern: Instant Display

Got the overall picture. Now break it down by campaign — which ones are growing and which are declining? Top 20 by spend, please.

What it does: Displays per-campaign KPIs in a table, sorted by ad spend, up to 20 entries.

UX Pattern: Instant Display

I want to see week-over-week differences by brand and product line. Compare seasonal products at the label level, sorted by % change.

What it does: Compares this week’s and last week’s KPIs by label (brand, product line, etc.) and displays results sorted by change rate.

UX Pattern: Instant Display

I want to check ad efficiency by product category. Aggregate KPIs by food/household/electronics label hierarchy and show cross-category differences.

What it does: Aggregates KPIs by product category and label hierarchy, displaying a comparison table across categories.

UX Pattern: Instant Display

We added 20 negative keywords on Tuesday. Show me a before/after comparison of CTR, CVR, and ACOS around that measure.

What it does: Displays KPI differences before and after a measure in a table, with analysis of contributing factors.

UX Pattern: Instant Display