Set targets for sales, ad spend, and ACoS

On this page you can register your monthly sales, ad spend, and ACoS targets against your account. Once registered, prompts for bidding, budgeting, and more reference these targets automatically every time, so you no longer have to enter the target values each run — and the accuracy of “efficient / inefficient” judgments improves as well.

About this page

Item	Details
What you can do	Register monthly KPI targets and alert thresholds for the keywords you monitor, so they are auto-referenced by other prompts
Applies to	The whole account (not limited to a specific ad type)
Data & connection needed	A connected Picaro account
Scope	Records only. Registers, updates, and deletes target values against your account. Does not change the ad settings themselves (bids, budgets, keywords)

When to use this

You want to decide this month’s sales, ad spend, and ACoS targets and use them as the baseline for operations
You want to review your registered targets, or delete targets from an old month
You want to be notified when a keyword you’re watching moves outside your thresholds

Before you run

Target month … which month the targets are for (e.g., 2026-05 / next month).
Target values … you can register only the ones you’ve decided, among sales, ad spend cap, ACoS, ROAS, and TACoS.
Whether the connected account is correct (if you manage multiple accounts).

Quick reference

Goal	What you get	Changes	Prompt
Register monthly sales, ACoS, TACoS, and ROAS targets	A confirmation table of registered values and their reference mapping	Registers KPI targets	Prompt 1
Review or delete registered targets	A list of targets, or the deletion result	Review: no change / Delete: removes targets	Prompt 2
Adjust notification thresholds for keywords you watch	A before/after comparison table and the next aggregation timing	Registers notification thresholds	Prompt 3

Prompt 1: Register or update monthly targets

Registers your monthly sales, ACoS, TACoS, and ROAS targets against the account so that later prompts reference them automatically.

When to use — when you want to decide this month’s (or next month’s) targets and use them as your operating baseline.

What you need — the target month and the target values you want to register (only the ones you’ve decided is fine).

Register the KPI targets for {{target month (e.g., 2026-05)}}:
- Sales target: {{sales target (e.g., ¥15,000,000)}}
- Ad spend cap: {{ad spend cap (e.g., ¥2,000,000)}}
- ACoS cap: {{target ACoS (e.g., 15%)}} (either 0.15 or 15 works)
- ROAS target: {{target ROAS (e.g., 8)}}
- TACoS cap: {{target TACoS (e.g., 12%)}}
- Market share target: {{target market share (e.g., 5%)}}

What you can change — the target month (2026-05 / May 2026 / next month) and each target value. The market share target is optional.

What you get back — a table of the registered values, plus a mapping of which prompts auto-reference each value. If targets already exist for the same month, a diff table is shown and overwrite confirmation is requested.

Changes — registers KPI targets against your account (does not change ad settings).

Next steps — the registered targets are auto-referenced by Adjust bids, Adjust budgets, and Check KPIs on the dashboard.

Prompt 2: Review or delete registered targets

Lists, individually retrieves, and deletes your registered monthly KPI targets.

When to use — when you want to review your current targets, or delete targets for a month you no longer need.

What you need — the target month, for individual retrieve or delete.

- List: Show all registered KPI targets.
- Retrieve: Show the KPI targets for {{target month (e.g., 2026-05)}}.
- Delete: Delete the KPI targets for {{target month (e.g., 2026-05)}}.

What you can change — the target month (required for retrieve and delete).

What you get back — the list of targets (target month / sales target / target ACoS / target ROAS / TACoS cap, last 12 months by default), or the result of an individual retrieve or delete. Before deleting, the target month’s contents are shown for confirmation.

Changes — list and retrieve make no changes. If you choose delete, the target month’s targets are deleted after confirmation.

Next steps — to update targets, register them again with Prompt 1.

Prompt 3: Adjust notification thresholds for keywords

Registers three types of notification thresholds and the aggregation frequency for the keywords you want to watch.

When to use — when you want to be alerted if the bid or visibility of an important keyword moves significantly.

What you need — the change percentage you want to be notified at (default is 30%).

Update the notification thresholds for favorite keywords:
- Gap between bid and suggested bid: notify at 30% or more
- Gap between bid and actual click cost (CPC): notify at 30% or more
- Drop in impression share in search results: notify at 30% or more
- Aggregation frequency: weekly

If you want to restore the defaults, say "reset".

What you can change — the percentage of each notification threshold (30% in the example). Only weekly aggregation is supported (specifying monthly falls back to weekly).

What you get back — a before/after comparison table and the next aggregation timing. Any item you don’t specify keeps its current value.

Changes — registers notification thresholds against your account (does not change ad settings).

Next steps — act on the changes you’re notified about in Adjust bids or Check KPIs on the dashboard.

Adjust bids — auto-references the target ACoS registered in Prompt 1
Add negative keywords — same as above
Adjust budgets — auto-references the ad spend cap registered in Prompt 1
Check KPIs on the dashboard — check daily progress gaps against the current month’s targets