Manage the budgets of multiple campaigns together

On this page you can bundle multiple campaigns into a portfolio (Amazon Ads’ grouping unit) and manage them with a budget cap applied to the group as a whole. Use it when you want to control budgets by grouping campaigns by brand, product line, seasonal initiative, and so on.

About this page

Item	Details
What you can do	Check portfolio structure and budgets, create new ones, change budgets, and check spend status
Applies to	Portfolios that bundle Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns
Data & connection needed	Listing and checking spend work with a connected account. Creating and changing budgets require write access to Amazon Ads (Prompt 3 in Connect ad accounts)
Scope	Varies by prompt. Checks are analysis only (read-only); creating and changing budgets change Amazon Ads settings after approval

When to use this

You want to bundle campaigns by brand or product line and control the budget for the group as a whole
You want to check your current portfolio structure and budget settings
You want to raise or lower a portfolio’s budget
You want to spot portfolios approaching their budget cap early

Before you run

Target account … if you handle multiple accounts, check that the target is correct.
Write access … creating and changing budgets require a write connection to Amazon Ads (not needed for checks alone).
Budget policy … when creating a new portfolio, decide in advance whether it is “monthly recurring” or “dated budget”.

Quick reference

Goal	What you get	Changes	Prompt
Check existing portfolio structure and budgets	A portfolio list (budgets, campaign count)	No change (read-only)	Prompt 1
Create a new portfolio	A preview of what will be created	Created in Amazon Ads after approval	Prompt 2
Change a portfolio’s budget	A before/after budget comparison	Changes the Amazon Ads budget after approval	Prompt 3
Check budget utilization at the portfolio level	A list with spend rates	No change (read-only)	Prompt 4

Prompt 1: Check existing portfolio structure and budgets

Lists the portfolios currently in your account along with each one’s budget settings. Use it to understand where you stand before reworking the design.

When to use — when you want to understand your current structure before reworking budget allocation.

What you need — (none; use it as is)

List the existing ad portfolios.
Show portfolio name, state, budget amount, budget policy
(dated budget / monthly recurring), and the number of linked campaigns.

What you can change — (none)

What you get back — a table of portfolio name × state × budget amount × budget policy × campaign count.

Changes — no change (read-only).

Next steps — if you find a portfolio whose budget you want to change, go to Prompt 3.

Prompt 2: Create a new portfolio

Creates a new portfolio for a split such as by brand or product line.

When to use — when you want to start managing budgets by bundling campaigns under a new split.

What you need — the portfolio name, budget amount, and budget policy.

Create a new ad portfolio.
- Portfolio name: {{PORTFOLIO_NAME}}
- Budget: {{BUDGET_AMOUNT (e.g., 500000)}} JPY
- Budget policy: {{BUDGET_POLICY (monthly recurring / dated budget)}}

Let me review the details first, then execute if there are no issues.

What you can change — the portfolio name (unique within the account), the budget amount, and the budget policy (for a dated budget, also specify the start date). You can also create a portfolio with no budget set (no cap).

What you get back — a preview of what will be created. It is created after approval, in an enabled state.

Changes — creates the portfolio in Amazon Ads after approval.

Next steps — after creation, wait a few minutes for it to propagate, then link existing campaigns.

Prompt 3: Change a portfolio’s budget

Changes the budget amount or policy of an existing portfolio.

When to use — when you want to rework budget allocation and raise or lower a specific portfolio’s cap.

What you need — the portfolio name and the new budget amount.

Change the budget of portfolio "{{PORTFOLIO_NAME}}"
to {{NEW_BUDGET_AMOUNT (e.g., 800000)}} JPY.
Show me the before and after amounts side by side, then execute.

What you can change — the portfolio name and the new budget amount.

What you get back — a before/after comparison of the budget amount. Applied after approval.

Changes — changes the Amazon Ads portfolio budget after approval.

Next steps — check the spend after the change with Prompt 4.

Prompt 4: Check budget utilization at the portfolio level

Checks how much of the budget each portfolio has spent. Lets you spot portfolios approaching their cap early.

When to use — when you want to keep an eye on portfolios approaching their budget cap.