Prompt library
Picaro.AI offers 147 prompts across 30 categories for running an Amazon account. They are ordered to follow the real ad-operations workflow, so you can work top-to-bottom or jump straight to what you want to do.
Find by common question
Section titled “Find by common question”Improve ad efficiency
- Lower the bid on high-ACoS keywords
- Optimize daily budget by spend pace and ACoS
- Turn zero-sales search terms into negative-keyword candidates
- Clean up duplicate delivery to recover wasted spend
Manage KPIs and targets
- Register monthly sales / ACoS / TACoS targets
- Check dashboard KPIs with period-over-period comparison
- Check KPIs by brand or use case
- Check this month’s budget pacing
Plan your ad strategy
- Check the structure of existing SP campaigns
- Analyze performance by funnel stage
- Analyze unprofitability through a CAC/LTV lens
- Check ad contribution by ASIN
Build new campaigns
- Build a new SP campaign
- Add keywords to an existing campaign
- Add product targets to an existing campaign
- Move high-performing search terms from Auto to Manual
Analyze search terms and the market
- Find the search terms that contribute most to sales
- Check where products drop off in the search funnel
- Check the monthly SQP trend
Review keywords and targeting (Sponsored Ads)
- Find untargeted high-potential keywords and products
- Detect product ads that get fewer clicks than others
- Turn low-CTR search terms and products into exclusion candidates
- Identify keywords that perform well at the top of search and can take stronger bids
Analyze Amazon DSP delivery performance (DSP-delivery accounts only)
- Check the overall DSP delivery trend
- Break performance down by order / line item
- Detect signs of creative fatigue
- Compare TACoS with and without DSP
Analyze cross-ad customer behavior with AMC
- Calculate per-customer LTV / CAC / true ROAS (including brand halo)
- Check NTB (new customer) acquisition strength by ASIN
- Sort ASINs by role (new-customer acquisition / repeat retention / scale-down or exit consideration)
- Compare NTB acquisition strength by ad type (SP/SB/SD/DSP)
Improve your catalog (proposal-based)
- Run a full diagnosis of the current catalog
- Diagnose the catalog from the Rufus perspective
- Format data for Seller Central / Vendor Central listing
Manage inventory and sales opportunities
- Diagnose stockout risk and recommended restock quantities
- Identify overstock and slow-moving inventory
- Adjust ads based on inventory status
- Identify the Subscribe & Save movement and the products that drove it
Log and verify initiatives
- Log a bid change or other initiative
- Record a TV spot or sale as an external event
- Identify which changes drove KPI improvement
Create reports
Initial setup and troubleshooting
- Check connection status and switch accounts
- Re-connect after a connection error
- Manage the label taxonomy
- Register or infer campaign naming rules
- Send a bug report or feature request
All categories in workflow order
Section titled “All categories in workflow order”Ordered along the flow of real ad operations, starting from initial setup.
1. Initial setup and operational design
Section titled “1. Initial setup and operational design”Settings you configure once at the start. Registering targets, labels, and automation rules first lets you omit parameters in later prompts and improves judgment accuracy.
- Connect ad accounts5MCP only Picaro connection / Amazon Ads account link / account switching / version check. The very first connection setup. See prompts
- Set targets for sales, ad spend, and ACoS4MCP only Register monthly targets for sales, ACoS, TACoS, and ROAS, plus notification conditions for favorite keywords. Later prompts reference them automatically. See prompts
- Classify ads with labels and naming rules4 Design a label taxonomy by ad role (core / defensive / carve-out) and label search terms, ASINs, and campaigns. Includes registering campaign naming rules. See prompts
- Save rules to systematize proposal approval and monitoring8 Save bid, budget, and negative-keyword decision rules to your account; review and apply proposals, get budget-overspend alerts and scheduled weekly summaries, and auto-propose matching targets. See prompts
2. Plan your ad strategy
Section titled “2. Plan your ad strategy”Before building campaigns, review the existing structure, budget allocation, and funnel design.
- Plan your ad strategy12 Check existing campaign structure, funnel-stage decomposition, Brand vs Generic, CAC/LTV, budget allocation simulation, and ASIN profitability. See prompts
- Manage the budgets of multiple campaigns together4 Check portfolio structure and budgets, create new portfolios, change budgets, and check budget utilization at the portfolio level. See prompts
3. Create campaigns
Section titled “3. Create campaigns”- Create Sponsored Products (SP) campaigns6 Build a full new SP campaign set, add keywords, product targets, and negative keywords to existing campaigns, and quickly build from a single ASIN. See prompts
- Create Sponsored Brands (SB) campaigns5 Build SB campaigns, ad groups, keyword / product targets, and ad creatives from scratch, with an approval flow. See prompts
- Create Sponsored Display (SD) campaigns4 Build SD campaigns, ad groups, product ads, and targeting from scratch, choosing the audience or contextual tactic. See prompts
- Design Amazon DSP campaigns0 DSP campaign design prompts are not provided. This page explains what DSP can do today (delivery performance analysis) and where design happens. See prompts
4. Check ads daily and weekly
Section titled “4. Check ads daily and weekly”The KPIs you look at every day and week, period-over-period comparisons, and verifying the impact of your actions.
To check products at risk of stockout first, pair this with Manage inventory and sales opportunities.
5. Optimize your ads
Section titled “5. Optimize your ads”Extract concrete actions from actual performance data. The three levers — bids, budgets, and targeting — for closing the gap to your ACoS target.
- Adjust bids7 ACoS-based bidding, weighted adjustment across all targets, Amazon suggested-bid trend following, top-of-search impression share, and placement-multiplier optimization. See prompts
- Adjust budgets9 Daily budget, monthly and portfolio budget caps, pacing-linked adjustment proposals, and pacing monitoring. See prompts
- Add negative keywords5 Detect negative candidates with high ACoS / zero conversions, clean up duplicate delivery, lock in judgment rules, and audit keyword duplication. See prompts
- Move search terms from Auto to Manual3 Split search terms that are performing in Auto campaigns into Manual for better precision, and add negatives on the Auto side to prevent duplicate delivery. See prompts
- Review live SB and SD campaigns4 Take stock of live SB and SD campaigns, review bids on keywords, product targets and targeting, adjust ad group default bids, and shortlist underperforming campaigns to pause or scale back. See prompts
- Manage SP ad groups and product ads4 Take stock of SP ad groups and product ads, add ad groups and product ads to an existing campaign, review default bids and delivery states, and take stock of negative product targeting. See prompts
- Find high-performing keywords and product targeting8 Discover untargeted high-potential keywords and products, clean up low-performing targeting, detect low-CTR product ads, and identify keywords that are strong at the top of search. See prompts
6. Analyze
Section titled “6. Analyze”Search-term, market, and competitor analysis, plus Amazon DSP delivery performance and AMC customer-behavior analysis, are all collected here. This is the stage where you look for hints for new plays.
- Analyze high-performing search patterns with N-grams3 Break search terms into mono / bi / tri / 4-grams and run factor analysis with Sales = Imp × CTR × CVR × AOV, through to uncovering keyword opportunities. See prompts
- Analyze where shoppers drop off from search to purchase (SQP)3 Decompose Search Query Performance into Impression → Click → Cart → Purchase, and identify opportunity scores and bottlenecks. See prompts
- Analyze competitors0 An entry point to classifying competitor ASINs and analyzing competitor ASIN target performance. The prompts themselves live in the naming-rules and targeting categories. See prompts
- Analyze Amazon DSP delivery performance4 DSP delivery performance at the order / line-item level, delivery trends, creative-fatigue signal detection, and TACoS comparison with and without DSP. For DSP-delivery accounts only. See prompts
- Analyze cross-ad customer behavior with AMC8 Customer-level analysis across SP / SB / SD / DSP. LTV / CAC / NTB, brand-halo contribution, ASIN portfolio classification, cohort retention by acquisition month, and query generation for the AMC console. See prompts
7. Improve product pages and the catalog
Section titled “7. Improve product pages and the catalog”8. Manage inventory and sales opportunities
Section titled “8. Manage inventory and sales opportunities”- Manage inventory and sales opportunities5 Review FBA inventory and weeks of cover, identify stockout-risk SKUs, detect overstock, restock briefs, and inventory-aware ad adjustments. See prompts
- Analyze Subscribe & Save (SnS)5 Trend of subscribers, sales, shipped units, and penetration; identifying the products that drove the movement; product ranking; and per-SKU discount rate checks. See prompts
- Request product reviews1 Pull review-request candidates from shipped orders, confirm eligibility one order at a time, and build a prioritized send list. Sending happens after approval. See the prompts