Negative KW Management
Negative keyword management prompts to prevent wasted ad spend.
1. Exclusion Candidate Detection
Section titled “1. Exclusion Candidate Detection”Find wasteful search terms with ACOS over 50%, 20+ clicks, and zero conversions. List them as negative keyword candidates with reasons.What it does: Displays exclusion candidates with ACOS, click count, and reasoning. Say “exclude all” to bulk-add as negative keywords.
UX Pattern: Analyze → Approve → Execute
2. Competitor ASIN Exclusion
Section titled “2. Competitor ASIN Exclusion”Ads are showing on competitor ASIN B0XXXXXX but it's not converting at all. Exclude that ASIN from ad targeting.What it does: After confirmation, excludes the specified ASIN from ad targeting.
UX Pattern: Analyze → Approve → Execute
3. Duplicate Term Detection & Cleanup
Section titled “3. Duplicate Term Detection & Cleanup”I suspect the same search terms are being bid on across multiple campaigns, eating into each other's budget. Show duplicates with wasted spend and suggest which campaign to consolidate into.What it does: Displays duplicate search terms, campaign count, wasted spend, and optimal campaign for consolidation.
UX Pattern: Instant Display