Bid & Budget Optimization
Optimization prompts for improving ACOS and budget efficiency.
1. CPC Bid Optimization
Section titled “1. CPC Bid Optimization”ACOS target is 15% but it's been hovering around 18%. Show me keywords where there's room to lower CPC while maintaining ROAS, with recommended values.What it does: Displays current CPC, recommended CPC, adjustment range, and reasoning per keyword. Say “execute” to apply.
UX Pattern: Analyze → Approve → Execute
2. Daily Budget Reallocation
Section titled “2. Daily Budget Reallocation”Some campaigns are over 80% budget utilization while others are under 50%. Show me a daily budget reallocation recommendation.What it does: Displays current budget, recommended budget, and reasoning per campaign. Budgets are updated after approval.
UX Pattern: Analyze → Approve → Execute
3. Placement Bid Adjustment
Section titled “3. Placement Bid Adjustment”Some products have significantly higher CVR on Top of Search. Suggest placement-specific bid % adjustments like Campaign Manager.What it does: Displays CVR by placement and bid % adjustment recommendations. Applied after approval.
UX Pattern: Analyze → Approve → Execute
4. Bid Trend Analysis
Section titled “4. Bid Trend Analysis”It feels like bids on key keywords are fluctuating wildly due to competition. Show me trend direction and volatility per keyword, with recommendations.What it does: Displays trend direction (up/down), median, and volatility per keyword, with suggested actions.
UX Pattern: Instant Display