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Picaro.AI Picaro.AI Prompt Library

Create Sponsored Products (SP) campaigns

On this page you can build a Sponsored Products (SP) campaign from scratch and add keyword targets, product targets, and negative keywords to existing campaigns. Every prompt first returns a proposal (preview); it only creates or adds settings on the Amazon Ads side once you reply “approve.”

About this page

Section titled “About this page”
ItemDetails
What you can doBuild new SP campaigns (standard or quick) and add keyword targets, product targets, and negative keywords to existing campaigns
Applies toSponsored Products (SP)
Data & connection neededAn Amazon Ads account connection (required, because the prompts on this page write to the Amazon Ads side) and the target ad profile ID
ScopeChanges ad settings after approval (create / add). Each prompt only returns a proposal and reflects nothing to Amazon Ads until you approve

When to use this

Section titled “When to use this”
  • You’re launching a new product and want to build an SP campaign from scratch
  • You want to quickly stand up a working SP by just specifying an ASIN
  • You want to add terms that are converting as keywords to an existing campaign
  • You want to add product targeting against competitor products (ASINs) or categories to an existing campaign
  • You want to add negative keywords to an existing campaign to curb wasted delivery

Before you run

Section titled “Before you run”
  • Amazon Ads account connection … as noted above, connect in advance.
  • Ad profile ID … specifies which account (marketplace) to create or add in.
  • Target account … if you handle multiple accounts, confirm the connection points to the right one first.
  • Naming conventions … setting up naming conventions in Classify ads with labels and naming rules makes the naming-collision check smoother when building from scratch.
  • Target campaign ID / ad group ID … needed for adding to existing campaigns (Prompts 2–4).

Prompt quick reference

Section titled “Prompt quick reference”
GoalWhat you get / what’s createdChangesPrompt
Build an SP campaign from scratchA list of build candidates (campaign, ad group, targeting)Created after approvalPrompt 1
Add keyword targets to an existing campaignA list of candidate keywords and match typesAdded after approvalPrompt 2
Add product targeting (ASIN / category) to an existing campaignA list of candidate targetingAdded after approvalPrompt 3
Add negative keywords to an existing campaignA list of exclusion candidates and over-exclusion warningsAdded after approvalPrompt 4
Quickly build a basic SP from a single ASINA list of build candidates (a manual + auto structure)Created after approvalPrompt 5
Quickly build an SP with broad-match keywordsBuild candidates plus the naming-collision check resultCreated after approvalPrompt 6

Prompt 1: Build a new Sponsored Products (SP) campaign

Section titled “Prompt 1: Build a new Sponsored Products (SP) campaign”

Generate a proposal that builds the SP campaign, ad group, product ad, and targeting in one go, and reflect it to the Amazon Ads side after approval.

When to use — when you want to stand up a full set of SP campaigns from scratch for a new product or initiative.

What you need — the ad profile ID and the target products (ASIN list, product label, brand name, etc.). The targeting strategy, daily budget, and initial bid have defaults if omitted.

For ad profile {{PROFILE_ID}}, build a new Sponsored Products (SP) campaign
for {{TARGET_PRODUCTS (e.g., ASIN list)}}.
Use {{TARGETING_STRATEGY (e.g., manual + auto)}} as the targeting strategy,
set the initial daily budget to {{DAILY_BUDGET (e.g., 3000)}} JPY,
and start the initial bid at {{INITIAL_BID (e.g., 95)}} JPY.
Also propose keyword target and product targeting candidates.
Do not apply anything to Amazon Ads until I approve.

What you can change — the target products (ASIN list, product label, brand name, etc.) / the targeting strategy (if unspecified, builds both manual and auto) / the daily budget (e.g., 3,000 JPY; defaults to 3,000 JPY if unspecified) / the initial bid (e.g., 95 JPY; if unspecified, uses the midpoint of Amazon’s suggested bid range).

What you get back — a table of the build candidates — campaign, ad group, targeting type, count, initial bid, and daily budget — plus a naming-collision check against existing campaigns.

Changes — after approval, creates the SP campaign, ad group, product ad, and targeting. Nothing is reflected to Amazon Ads until you reply “approve.”

Next steps — review bids after building in Adjust bids. To set up naming conventions, see Classify ads with labels and naming rules.

Prompt 2: Add keyword targets to an existing campaign

Section titled “Prompt 2: Add keyword targets to an existing campaign”

Generate a proposal that adds keywords with match types to an existing manual-targeting ad group.

When to use — when you want to bring terms that are converting, or strong search terms originating from auto, into an existing campaign as keywords.

What you need — the ad profile ID, campaign ID, ad group ID, and the source of the keywords to add. The match type and initial bid have defaults if omitted.

Add keywords to ad profile {{PROFILE_ID}}, campaign {{CAMPAIGN_ID}},
ad group {{AD_GROUP_ID}}.
Candidates are {{KEYWORD_SOURCE (e.g., a list of keywords to add)}},
match types {{MATCH_TYPES (e.g., Exact, Phrase)}},
initial bid starting at {{INITIAL_BID (e.g., 95)}} JPY.
Do not apply anything to Amazon Ads until I approve.

What you can change — the keyword source (a list of keywords to add, or promotion candidates originating from auto, etc.) / the match type (Exact / Phrase; if unspecified, both Exact and Phrase) / the initial bid (e.g., 95 JPY; if unspecified, the ad group default).

What you get back — a table of keyword, match type, initial bid, and suggested bid range (anything that duplicates existing entries is excluded automatically).

Changes — after approval, adds the keywords to the specified ad group. Nothing is applied until you reply “approve.”

Next steps — to carve out strong search terms from an auto campaign, use Move search terms from Auto to Manual. Adjust bids after adding in Adjust bids.

Prompt 3: Add product targeting to an existing campaign

Section titled “Prompt 3: Add product targeting to an existing campaign”

Generate a proposal that adds product targeting against ASINs or categories to an existing manual-targeting ad group.

When to use — when you want to broaden an existing campaign’s delivery by targeting competitor products (ASINs) or specific categories.

What you need — the ad profile ID, campaign ID, ad group ID, and the list of ASINs to add or the category specification. The initial bid has a default if omitted.

Add product targeting to ad profile {{PROFILE_ID}}, campaign {{CAMPAIGN_ID}},
ad group {{AD_GROUP_ID}}.
Candidates are {{TARGET_LIST (e.g., a list of ASINs to add)}}
(ASIN targeting or category targeting),
initial bid starting at {{INITIAL_BID (e.g., 95)}} JPY.
Do not apply anything to Amazon Ads until I approve.

What you can change — the candidates (a list of ASINs to add, or a category specification) / the initial bid (e.g., 95 JPY; if unspecified, the ad group default).

What you get back — a table of targeting type, target, initial bid, and suggested bid range (entries that duplicate existing ones, and non-referenceable ASINs, are excluded automatically).

Changes — after approval, adds the product targeting (ASIN / category) to the specified ad group. Nothing is applied until you reply “approve.”

Next steps — adjust bids after adding in Adjust bids; clean up low-performing targeting in Add negative keywords.

Prompt 4: Add negative keywords to an existing campaign

Section titled “Prompt 4: Add negative keywords to an existing campaign”

Generate a proposal that adds negative keywords to an existing campaign (or ad group) to curb wasted delivery. Search terms you want to exclude are added as negative keywords registered on the ad.

When to use — when you want to stop delivery against search terms that are clicked but don’t sell, or that don’t match your intent.

What you need — the ad profile ID, campaign ID, and the list of search terms to exclude. The exclusion match type has a default if omitted.

Add negative keywords to ad profile {{PROFILE_ID}}, campaign {{CAMPAIGN_ID}}.
Targets are {{NEGATIVE_LIST (e.g., a list of search terms to exclude)}},
match types {{NEGATIVE_MATCH_TYPES (e.g., NEGATIVE_PHRASE)}}
(NEGATIVE_EXACT to exclude on an exact match, NEGATIVE_PHRASE to broadly
exclude anything containing the phrase).
Do not apply anything to Amazon Ads until I approve.

What you can change — the list of search terms to exclude (you can also paste candidates extracted in Add negative keywords) / the exclusion match type (NEGATIVE_EXACT to exclude on an exact match / NEGATIVE_PHRASE to broadly exclude anything containing the phrase; if unspecified, NEGATIVE_PHRASE, which excludes more broadly).

What you get back — a table of negative term, match type, and scope, plus a warning when there’s a risk of over-exclusion (for example, when you try to exclude an umbrella category term like “shampoo” as NEGATIVE_PHRASE).

Changes — after approval, adds the negative keywords to the specified campaign (or ad group). Nothing is applied until you reply “approve.”

Next steps — extracting the exclusion candidates themselves can be done in Add negative keywords.

Prompt 5: Quickly build a basic SP from a single ASIN

Section titled “Prompt 5: Quickly build a basic SP from a single ASIN”

Generate a preview that quickly builds a basic SP campaign (manual + auto) from just a single ASIN.

When to use — when you want to quickly stand up a working SP and tune it afterward.

What you need — the target ASIN. The daily budget has a default if omitted.

For ASIN {{TARGET_ASIN (e.g., B0XXXXXXXX)}}, create a preview that quickly
builds a basic SP campaign (manual + auto).
Initial daily budget {{DAILY_BUDGET (e.g., 2000)}} JPY, default naming convention.
Do not apply anything to Amazon Ads until I approve.

What you can change — the target ASIN (e.g., B0XXXXXXXX) / the daily budget (e.g., 2,000 JPY; defaults to 2,000 JPY if unspecified).

What you get back — a table of campaign, ad group, targeting type, initial bid, and daily budget (a two-campaign structure of manual + auto).

Changes — after approval, creates the SP as a two-campaign structure of manual + auto. Nothing is applied until you reply “approve.”

Next steps — adjust bids after launch in Adjust bids; add keywords using Prompt 2 above.

Prompt 6: Quickly build an SP with broad-match keywords

Section titled “Prompt 6: Quickly build an SP with broad-match keywords”

Generate a preview that quickly builds an SP campaign with specified broad-match keywords. Well suited to market-testing a new product.

When to use — when you want to gauge response with broader keywords and identify the terms that grow (such as market-testing a new product).

What you need — the target ASIN, the keywords you want to target on broad match, the daily budget, and the initial bid.

For ASIN {{TARGET_ASIN (e.g., B0XXXXXXXX)}}, create a preview that quickly
builds an SP campaign with broad-match keywords
{{KEYWORDS (e.g., amino acid shampoo, refill shampoo)}}.
Initial daily budget {{DAILY_BUDGET (e.g., 2000)}} JPY,
initial bid {{INITIAL_BID (e.g., 78)}} JPY.
Do not apply anything to Amazon Ads until I approve.

What you can change — the target ASIN (e.g., B0XXXXXXXX) / the keywords you want to target on broad match (e.g., amino acid shampoo, refill shampoo) / the daily budget (e.g., 2,000 JPY) / the initial bid (e.g., 78 JPY).

What you get back — a table of build candidates plus a naming-collision check against existing campaigns.

Changes — after approval, creates the SP campaign with broad-match keywords. Nothing is applied until you reply “approve.”

Next steps — to bring the best-responding terms in on Exact and Phrase match, use Prompt 2 above; review bids in Adjust bids.

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