Analyze competitors
This is an entry-point page for analyzing the competitor products (ASINs) that appear in your own ad data. The competitor-analysis prompts live in separate categories depending on what they operate on, so this page points you to where each one is.
About this page
Section titled “About this page”| Item | Details |
|---|---|
| What you can do | A guide to the prompts you can use for competitor analysis (this page itself has no prompts) |
| Applies to | The competitor products (ASINs) that appear in your own ad data |
| Data & connection needed | The search-term and targeting performance data of your connected account |
| Scope | Guidance only (see each linked page for that prompt’s scope) |
Prompts you can use for competitor analysis
Section titled “Prompts you can use for competitor analysis”| What you want to do | What you learn / what gets created | Prompt |
|---|---|---|
| Auto-classify the competitor products in your search terms on 4 axes — price, reviews, category, and product name | A list of competitor products × recommended labels | Classify ads with labels and naming rules, Prompt 1 |
| Compare the purchase rate of competitor product targets and shortlist the low-performing ones for exclusion | A list with high-efficiency / low-efficiency judgments | Find high-performing keywords and product targeting, Prompt 2 |
| See where you stand against market-wide search demand | A breakdown of the search funnel and its opportunities | Analyze where shoppers drop off from search to purchase (SQP) |
Analysis not provided today
Section titled “Analysis not provided today”Picaro does not hold the corresponding data for the following, so no prompts are provided.
- Brand-level market share comparison
- Measuring competitors’ ad exposure
- Price-gap analysis against competitors
- Exhaustive research of competitor keywords
If you need these, please use Amazon’s own consoles or external tools.
Related categories
Section titled “Related categories”- Classify ads with labels and naming rules — designing a classification system that includes competitor labels
- Find high-performing keywords and product targeting — swapping out and excluding competitor product targets
- Analyze where shoppers drop off from search to purchase (SQP) — market-wide search demand and where you stand