Save rules to systematize proposal approval and monitoring

On this page you can save bid and exclusion rules against your account to skip specifying them every time, review and apply the proposals returned by the optimization prompts, set up budget-overspend alerts and recurring summary delivery, and put in place auto-proposals for targets that match your conditions. This page is for lightening operations where you keep making the same judgment, by turning it into a rule.

About this page

Item	Details
What you can do	Save decision rules, review and apply proposals, set up recurring monitoring and alerts, auto-propose targets that match your conditions
Applies to	Mainly Sponsored Products (SP)
Data & connection needed	A connected account. Alerts and delivery may require additional setup such as a Slack integration (see the note below)
Scope	Varies by prompt. Registering rules and conditions = records / approving a proposal = changes ad settings after approval / monitoring and delivery = sets up notifications / judging and proposing = analysis and proposal only. Each prompt states its own in “Changes”

When to use this

Writing the bid or exclusion criteria every time is tedious, and you want to save them as a rule
You want to apply all, or only some, of the proposals returned by an optimization prompt
You want to be notified when you overspend the budget, or to receive weekly results on a recurring basis
You want targets that match a condition (low performance, delivery stopped, etc.) to be found and proposed automatically

Before you run

Target account … if you handle multiple accounts, the account that created the proposal and the account you apply it on must match.
Judgment thresholds … target ACoS, the minimum clicks and orders to consider, and so on. If you have registered KPI targets, they are referenced automatically.
Alert and delivery integration … Prompts 5 and 6 require additional integration setup (see the note above).

Quick reference

Goal	What you get	Changes	Prompt
Save decision criteria against your account for reuse	The saved settings and their reference mapping	Registers a rule	Prompt 1
Apply proposals in full or only in part	The result (succeeded / failed / before-and-after)	Changes ad settings after approval	Prompt 2
Review a proposal’s contents (current value, recommended value, reason)	A detailed list of proposal items	No change (read-only)	Prompt 3
Find seasonal campaigns that should be ended	The end recommendation and reasoning	No change (ending is manual)	Prompt 4
Get notified when you overspend the budget	The alert condition and recent overspend record	Sets up notifications	Prompt 5
Deliver a weekly results summary on a schedule	The delivery schedule and a preview	Sets up delivery	Prompt 6
Propose stronger bids for high-performing products in under-spending campaigns	A list of bid-increase proposals	No change (proposal only)	Prompt 7
Propose excluding targets that get many clicks but no sales	A list of exclusion candidates	No change (proposal only)	Prompt 8
Produce a restart plan for ads whose delivery has stopped	The cause and restart actions	No change (proposal only)	Prompt 9

Prompt 1: Save a decision rule

Save decision criteria such as bid, budget, and negative keyword thresholds against your account, so that later optimization prompts reference them automatically.

When to use — when you want to stop writing the same decision criteria every time and fix them as a rule.

What you need — the rule type and the thresholds used for the judgment (target ACoS, minimum clicks, and so on).

Register a {{rule type (e.g. bid optimization)}} decision rule:
- Target ACoS: 15%
- Minimum clicks to evaluate: 10 or more
- Minimum orders to evaluate: 1 or more
- Apply mode: do not apply until approved (return as a proposal)

What you can change — the rule type (“bid optimization”, “keyword bid”, “budget”, “placement multiplier”, “negative keyword”, “top-of-search impression share”, “combined”, etc.), the target ACoS, and the minimum-clicks / minimum-orders thresholds. You can omit the target ACoS if you have already registered KPI targets.

What you get back — a table of the saved settings and a note on which optimization prompts will reference it automatically.

Changes — registers the decision rule against your account (does not change ad settings). The apply mode is locked to “do not apply until approved”.

Term note — the minimum-clicks and minimum-orders thresholds are guidelines that keep low-data targets from being misjudged (the example uses 10 clicks and 1 order).

Next steps — the registered rule is referenced by Adjust bids, Adjust budgets, and Add negative keywords.

Prompt 2: Approve and apply a proposal

Apply a proposal returned by an optimization prompt to Amazon Ads, either in full or by selecting only some items.

When to use — when you have reviewed the proposal and want to actually apply the bids, budgets, or exclusions.

What you need — the proposal ID (shown in the most recent proposal output). For a partial apply, the item IDs.

Approve and apply proposal ID {{proposal ID (e.g. prop_8a2c...)}}:
- To apply only some items: specify the item IDs to apply {{item IDs to approve (e.g. item_001, item_003)}}
- To apply all items: leave the item IDs blank

What you can change — the item IDs to apply (blank applies all; specifying them applies only those items).

What you get back — a table of the counts of applied / skipped / succeeded / failed items and the before-and-after values.

Changes — after approval, changes the Amazon Ads settings (bids, budgets, keywords, etc.).

Term note — proposals have a 24-hour expiry, extendable up to 48 hours. The account that created the proposal and the account you apply it on must match.

Next steps — you can log the applied changes in Record initiatives and external events to verify their impact to compare before and after.

Prompt 3: Review proposal details

List the contents of each item (current value, recommended value, reason) from a proposal ID, to prepare for a partial apply.

When to use — when you want to look at each item and pick and choose before applying the whole proposal.

What you need — the proposal ID.

Show the details of proposal ID {{proposal ID (e.g. prop_8a2c...)}}:
- Item ID
- Current value / Recommended value / Reason for the recommendation
- Target campaign name and ad group name

What you can change — (none; this only displays)

What you get back — a table of item ID × campaign × target × current value × recommended value × reason.

Changes — no change (read-only). Nothing is applied.

Next steps — the item IDs you confirm here can be passed straight to Prompt 2’s partial apply.

Prompt 4: Find seasonal campaigns that should be ended

From the per-product (SKU) ad profit over the past 14 days, decide which seasonal campaigns should be ended soon.

When to use — when you want to decide when to stop ads for sale or seasonal products.

What you need — (the period defaults to the past 14 days)

From the per-product (SKU) ad profit over the past 14 days, which seasonal campaigns should be ended?
Decide based on sales trend, inventory status, and ROAS movement.

What you can change — the target period.

What you get back — a table of campaign × 14-day sales trend × ROAS × end recommendation × reason.

Changes — no change (analysis and proposal only). The actual campaign ending is done manually.

Next steps — to decide together with inventory status, also use Manage inventory and sales opportunities.

Prompt 5: Alert on budget overspend

Watch the budget pacing of all active SP campaigns and alert when daily spend exceeds the budget by 15%.

When to use — when you want to know each time you overspend the budget, rather than noticing later.

What you need — the overspend percentage to alert at (default is 15%). The alert integration setup (see the note above).

Watch the budget pacing of all active SP campaigns,
and notify me when daily spend exceeds the budget by 15%.

What you can change — the overspend percentage (15% in the example).

What you get back — a confirmation of the alert condition and the overspend record for the past week.

Changes — sets up notifications (does not change ad settings). Delivering the alert requires additional integration setup.

Next steps — revise the budget itself in Adjust budgets.

Prompt 6: Deliver a weekly summary on a schedule

Automatically build and deliver a weekly SP performance summary on the day and time you choose.

When to use — when you want to receive weekly results on a recurring basis without compiling them by hand.

What you need — the day and time to deliver (the example uses every Wednesday at 13:00). The delivery integration setup (see the note above).

Every Wednesday at 13:00, build an SP weekly performance summary,
and deliver it including a week-over-week (WoW) comparison.

What you can change — the day and time of delivery.

What you get back — a confirmation of the delivery schedule and a preview of the past week’s summary.

Changes — sets up delivery (does not change ad settings). Delivery requires additional integration setup.

Next steps — to customize the contents of the report, use Create reports.

Prompt 7: Propose stronger bids for high-performing products in under-spending campaigns

Within campaigns that are not spending their full budget, create proposals to raise bids on high-performing products (ASINs).

When to use — when you want to shift budget toward products that are growing, while you still have budget to spare.

What you need — the budget pacing threshold (default is under 70%).

Within SP campaigns whose budget pacing is under 70%,
propose increases to the bid and max cost per click (max CPC)
for high-performing products (ASINs with high ROAS and low ACoS).

What you can change — the budget pacing threshold (under 70% in the example).

What you get back — a table of campaign × product (ASIN) × current bid × proposed bid × expected spend rate.

Changes — no change (proposal only). Applying is done via Prompt 2’s approval flow.

Term note — “under 70%” is the guideline for judging that a campaign “has not yet used up its budget”.

Next steps — to apply the proposals, go to Prompt 2.

Prompt 8: Propose excluding high-click, no-sales targets

Find search terms and product targeting that get many clicks but no sales over the past 14 days, and create exclusion proposals.

When to use — when you want to clean up targets that keep costing money without turning into sales.

What you need — the clicks / CPC / ROAS thresholds (defaults below).

Find the search terms and product targeting from the past 14 days that have
20 or more clicks, a cost per click (CPC) above ¥100, and a ROAS below 0.5,
then create proposals to exclude them from the target campaigns.

What you can change — the clicks / CPC / ROAS thresholds.

What you get back — a table of target (search terms and product targeting) × clicks × CPC × ROAS × recommended match type.

Changes — no change (proposal only). Applying is done via Prompt 2’s approval flow, or in Add negative keywords.

Term note — “20 or more clicks” narrows to targets that have enough data to judge; “CPC above ¥100 and ROAS below 0.5” are examples of targets “spending more than they return”. All of these can be changed to fit your operation.

Next steps — carry out the exclusion in Add negative keywords.

Prompt 9: Produce a restart plan for ads whose delivery has stopped

Produce a restart plan for active SP campaigns that have had zero delivery over the past 24 to 48 hours.

When to use — when an ad that should be running suddenly stops being delivered, and you want to know the cause and how to respond.

What you need — the target period (default is the past 48 hours).

For active SP campaigns with zero delivery in the past 48 hours,
produce a restart plan.
Also identify the cause (insufficient bid / over-narrowed targeting / budget cap).