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Picaro.AI Picaro.AI Prompt Library

Design Amazon DSP campaigns

This page explains that campaign design prompts for Amazon DSP are not provided today. It shows what you can do with DSP right now (delivery performance analysis) and where to actually carry out design and trafficking.

About this page

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ItemDetails
What you can do hereGuidance that DSP design is not offered, plus alternatives (delivery performance analysis and where to do the design)
Applies toAmazon DSP
Data / connection needed—
ScopeGuidance only (there are no prompts)

What you can do now with DSP

Section titled “What you can do now with DSP”

For DSP campaigns that are already running, you can analyze their performance.

What data cannot be retrieved

Section titled “What data cannot be retrieved”

The following is not fed through to Picaro, so the analysis prompts cannot handle it either.

  • Performance of individual creatives
  • Frequency (exposure frequency)
  • Breakdown by audience
  • Delivery deal terms such as CPM and deals
  • Breakdown by placement (domain / app)

If you need these, check them in the Amazon DSP console as well.

A note on terminology

Section titled “A note on terminology”

Orders and line items are Amazon DSP’s management units. Sponsored Ads (SP / SB / SD) use campaigns, ad groups, ads, keywords, product targets, and negative targets. To avoid confusion, this Prompt Library uses DSP terminology only on the DSP pages.

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